Senior Marketing Communications Executive
Position Type: Full-time
As a member of the marketing team, you are required to write and edit content for a variety of projects (including print, web, mobile, video and social media). You will work closely with the teams to brainstorm ideas, develop concepts and articulate messaging.
Duties and responsibilities
- Collaborate with the marketing team and other creative colleagues to execute strategic messaging across platforms, from concept development to delivery of final product
- Contribute to lead-generation and customer-acquisition activities by strategising initiatives geared towards driving traffic, generating sales-qualified leads, or elevating our brand presence
- Create an ongoing series of marketing initiatives, such as paid social or organic lead generation campaigns
- Manage promotional campaigns both online and offline that drive brand awareness, including day-to-day execution of marketing campaigns and promotions
- Write and edit copy and content across a variety of formats and platforms
- Research and understand company’s needs, industry trends, and market insights
- Any other duties as assigned
Qualifications and skills
- Bachelor’s Degree and above
- Outstanding written and verbal communication skills
- Previous social media or content marketing experience or hands-on experience in developing campaigns and promotions will be an advantage
- Basic knowledge of search engine optimization (SEO) principles
- Ability to work independently or with a team to meet deadlines
- Keen eye for detail and appreciation of great design